PREsell is the idea of generating an open and receptive mind set in your potential customers and visitors. It is using your words, site design, layout, and reputation to convince your visitor to buy. PREsell is not a concept that can be implemented today and give you an immediate return tomorrow. Worse yet, if you have not already used the PREsell concept in your site design and marketing efforts, then you may have already caused your reputation damage. That damage will take longer to fix to show a return on the PREsell concept.

The PREsell concept is powerful when combined with honesty and consistency. PREsell is only powerful in combination with honesty and consistency when that honesty and consistency is created from a real passion. Time will reveal a false PREsell concept. False PREsell concepts are those that are implemented with lies and half-truths. Real color always shines through in the end, and thus is the case with any PREsell concept you implement. Honesty and consistency above all, and the rest will fall into place. If you can?t deliver it, then don?t promise it. If you charge for it, then tell them so up front.

By genuinely caring about others, you will implement great PREsell concepts. They will be more natural and much more believable than trying to fake them. Fake caring will always come out. Fake caring will trip you up because the inconsistent actions will give you away. People are not stupid. We can usually tell when someone actually considers our best interest when trying to help us. This may be a hard concept to grasp, especially on the internet. Sanders Consultation Group Plus accomplishes true caring by remembering where we once were, and how hard it was for us. We offer our articles and free areas to help those who are starting out as we once were. We do this freely to help those less fortunate than us. There is no expected payback here. Should our visitors choose to support us by clicking on our links because they know we are suggesting reputable companies and services, then they click. If not, then hopefully they have at least learned something that helps to make their lives easier. Either way, we win. We have touched another life, and hopefully helped in some small way to make it better.

These are the true powers of the PREsell concept. And once implemented effectively, they are a great power to leverage your site traffic and sales. Be consistent, commit to only offering the best and reputable products and services, and be honest in your marketing practices. People will eventually come to know you, respect you, and thank you for your efforts. Their thanks will not only come in emails and testimonials, but also in the clicks they provide for your programs.

If you want to read even more about the PREsell concept, then we invite you to download an ebook by SiteSell. This ebook goes even more indepth on the PREsell concept. You can download it, or view the review page before you make your final decision.

 

About the Author
James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and website designer since 1997. He has also been involved in self employment ventures since 1992. He is presently a contributing author of NewbieHangout, and has been published through WebProNews and 4Rankings.com. His writing is targeted to webmasters, would be webmasters, website designers, would be website designers, self employed, or those researching information looking for solutions to questions associated with design, business operations, and promotion today. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self employed people achieve their goals in today's competitive global market. You can subscribe to his free newsletters at SCGP - Newsletter.